POSTED: February 3rd 2012

Sochi 2014: First broadcasting summit reveals launch of winter Games in 3D

Around 100 braodcasters attended the meeting / Sochi 2014
Around 100 braodcasters attended the meeting / Sochi 2014

LAURA WALDEN / Sports Features Communications

TAMPA: The Sochi 2014 games organizers welcomed about 100 representatives from leading TV companies from around the world for the first International Meeting of Broadcasters. The meeting serves to update broadcasters on the preparations of the Games and activities going on before and after the Olympics.

Representatives of SKY ITALIA, ATV (Austria), ORF (Austria), ARD/ZDF (Germany), FT2/FT3 (France), NBC Olympics (USA), Japanese Consortium were attending the forum opened by Dmitry Kozak, Deputy Prime Minister of the Russian Federation, and Manolo Romero, Head of the Olympic Broadcasting Service (OBS).

Kozak said, "The broadcasters are true members of the Olympic movement as the Games bring together an audience that is one of the largest in the world. Long ago the Games ceased to be only a spectator sports celebration and became also a massive television event.

“The interest that more and more people display towards the Games and the Olympic values and ideals depends directly on the effective work of sports journalists and the producers of the Games' Opening and Closing Ceremonies, as well as on the TV picture quality."

Many of the major TV companies will begin filming in Russia later this year and in November 2013 they will start to actually work in Sochi.

Games head Dmitry Chernyshenko noted, “The broadcast industry has brought the Olympic Games and the values of Olympism into the homes of billions of people. For 70 years, your innovative solutions have enabled the world to experience the Games.

“And I am delighted to tell you that Sochi 2014 will continue in this fine tradition. We aim to embrace the latest technologies, from HD to 3-D, across a variety of existing and new platforms.

“The greater participation of New media is another factor behind the increase in broadcasting interest. This will be a defining characteristic of Sochi 2014 as we work toward staging the most innovative Winter Games ever.

“Sochi 2014 will be the first Winter Games broadcast in 3D; we are already working very closely with our colleagues at Panasonic to ensure optimum technical delivery.

“We have built every single venue from scratch, so we know that broadcasters’ and OBS requirements can be met. We know the television industry is constantly evolving, and we are committed to staying ahead of the curve. For example: Ski jump, biathlon, alpine skiing venues will be ready for shooting night competitions in HD.”

“And that is important as Russia enters a golden decade of international sport. The standards of broadcast we set together at Sochi 2014, will raise the bar for the quality required for the Formula One in Sochi in 2014; Universiad Games in Kazan in 2013; FIFA World Cup in Russia in 2018 to name but a few.”

Sochi will host the second meeting for broadcasters at the beginning of next year and more than 300 participants are expected to take part.

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Keywords · Sochi 2014 · broadcasting · Dmitry Kozak · Manolo Romero · Dmitry Chernyshenko

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