POSTED: January 13th 2012
NewsUpdate

Burger giant McDonalds renews TOP Sponsorship through 2020 Games

LAURA WALDEN / Sports Features Communications

TAMPA: Worldwide fast food chain McDonald’s has renewed its commitment with the International Olympic Committee (IOC) and extended its global sponsorship agreement through the 2020 Games.

This sponsorship makes McDonald’s the Official Restaurant of the Olympic Games, and includes sponsorship of the National Olympic Committees (NOC) and their Olympic teams for Sochi 2014, Rio 2016, PyeongChang 2018 and the 2020 Olympic Games, for which the host city hasn’t been elected yet.

The agreement also includes the Youth Olympic Games (YOG) and the editions of Innsbruck 2012, Nanjing 2014, Lillehammer 2016 and both the 2018 and 2020 Games, when they are elected.

The agreement was inked at the opening of the inaugural winter Youth Olympic Games (YOG) between IOC President, Dr. Jacques Rogge, and McDonald’s head and ceo Don Thompson.

Thompson noted, “We share the Olympic ideals of teamwork, excellence and being your best. Those ideals are at the heart of what McDonald’s stands for and how we’ve brought the Games to life. Feeding the athletes is a tradition we are extremely proud of, and we look forward to continuing our role in helping to make the Games possible.” 

Rogge added, "We are delighted that McDonald’s, our long-time and valued Olympic Partner for more than 35 years, is continuing its ongoing commitment not only to help fund the Olympic Games but also to support the Olympic Movement around the world and ultimately the athletes themselves.”

McDonald’s joins the list of 2020 sponsors which includes Coca-Cola, Dow, GE, McDonald’s, Omega, P&G and Visa.

Gerhard Heiberg, chair of the IOC Marketing Commission, said, "We are very pleased to continue our long-standing relationship with McDonald’s, and we appreciate the quality menu that McDonald’s delivers at the Olympics as the Official Restaurant of the Games.

“We believe that the long-term agreements we have in place with leading companies are a testament to the continued strength and appeal of the Olympic Games as a global marketing platform for sport."


Keywords · McDonalds · IOC · Olympic Games · YOG · Jacques Rogge · Don Thompson · Gerhard Heiberg


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