POSTED: January 11th 2012

IOC and Procter & Gamble set to announce new phase of London 2012 sponsorship

Athlete and mother Paula Radcliffe will join via webcast from Kenya / IOC image
Athlete and mother Paula Radcliffe will join via webcast from Kenya / IOC image

Sports Features Communications

TAMPA: As the Youth Olympic Games (YOG) kick off at Innsbruck on Friday the International Olympic Committee (IOC) and Procter & Gamble will also announce the next phase of their London 2012 sponsorship.

Targeting mothers the 'Thank You Mom' campaign will help improve the everyday lives of athlete's moms around the world.

The announcement will come through a live webcast and tennis star and gold medal Olympian, Roger Federer, will video in from Australia together with Paula Radcliffe, Women's Marathon world record holder, who will also video in from a high altitude training camp in Kenya.

IOC chief, Dr. Jacques Rogge, and Marc Pritchard, Global Marketing and Brand Building Officer, P&G will lead the announcement.

Procter & Gamble will allow thousands of moms of Olympians to really experience the Olympic Games with their children by providing services and event tickets in London.

The company also commits to help the lives of children by establishing and sustaining youth sport programs around the world.

Keywords · IOC · Procter and Gamble · Innsbruck 2012 · Jacques Rogge · Marc Pritchard · Roger Federer · Paula Radcliffe

For more information contact:
Laura Walden ()

All original materials contained in this section are protected by United States copyright law and may not be reproduced, distributed, transmitted, displayed, published or broadcast without the prior written permission of Sports Features Communications, Inc the owner of that content. It is prohibited to alter or remove any trademark, copyright or other notice from copies of the content.