POSTED: January 10th 2012
NewsUpdate

McDonald's and IOC close to finalizing four Games eight year contract

McDonald's already has a strong presence in Korea ahead of PyeongChang 2018 / McDonald's
McDonald's already has a strong presence in Korea ahead of PyeongChang 2018 / McDonald's

Sports Features Communications

TAMPA: The international Olympic Committee (IOC) and fast food chain McDonald’s are close to inking an eight year TOP Sponsor deal through the 2020 Games.

IOC marketing commission head, Gerhard Heiberg, spoke out to Reuters and confirmed that the two organizations would meet to finalize the agreement at the Youth Olympic Games in Innsbruck.

Heiberg called the situation positive and was optimistic of signing the contract.

The new deal includes Sochi 2014, Rio 2016, PyeongChang 2018, and whoever wins the 2020 summer Games. The TOP Sponsor program has 11 companies that spend approximately $100 million for two Games packages: one winter and one summer.

McDonald’s has been on the TOP Sponsor exclusive roster since 1976. Other companies that are included are Atos Origin, Panasonic and Samsung who are signed on through Rio 2016 and Procter & Gamble, VISA, Omega, Dow Chemical, General Electric and Coca-Cola who have sponsorship agreements through the 2020 Games.

Also Heiberg confirmed that the IOC plans to reform the TOP Sponsor program after 2020 so they are not looking to sign on anyone for later on until that is carried out.


Keywords · McDonalds · IOC · TOP Sponsors · Gerhard Heiberg


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