POSTED: December 22nd 2011

Sochi signs on Baltika as the official beer for the 2014 Games

Baltika is the number one exported Russian beer / Baltika
Baltika is the number one exported Russian beer / Baltika

LAURA WALDEN / Sports Features Communications

TAMPA: Sochi 2014 has named Baltika Brewery as the official beer supplier for the Russian winter Games.

Sochi 2014 head Dmitry Chernyshenko signed the agreement today with Isaac Sheps, CEO of Baltika Breweries and Senior Vice President of Eastern European region, Carlsberg Group.

Chernyshenko said, “Sochi 2014 has been attracting more and more top-class Russian and international companies, and this latest agreement is further evidence of the remarkable success of our marketing program.

“I hope, that The Sochi 2014 team will be raising glasses of Baltika beer to the success of the Winter Games and Russia’s national teams.”

Baltika Brewery owns 10 breweries across Russia and at the moment has 37.8% of the market share and will now be able to use the official branding on its packaging and in its marketing communications.

Sheps added, “Baltika is honored to become the official beer supplier to the Sochi 2014 Olympic Winter Games. We know the taste of victory and the hard work required to achieve it; and we understand that in business and in sport, the spirit of fair play is the most important thing.

“We’re proud that winter sports fans will be able to toast the winners with Baltika beer.”

Keywords · Sochi 2014 · Dmitry Chernyshenko · Isaac Sheps · Baltika Breweries

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Laura Walden ()

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