POSTED: November 30th 2011
NewsUpdate

Tokyo 2020 launches new cherry blossom flowered bid logo

(L to R) Tokyo 2020 CEO Masato Mizuno, two-time Olympic champion in wrestling Kaori Icho, logo designer Ai Shimamine, multiple Paralympic champion in swimming Mayumi Narita, and Tokyo 2020 President and JOC President Tsunekazu Takeda / Tokyo 2020
(L to R) Tokyo 2020 CEO Masato Mizuno, two-time Olympic champion in wrestling Kaori Icho, logo designer Ai Shimamine, multiple Paralympic champion in swimming Mayumi Narita, and Tokyo 2020 President and JOC President Tsunekazu Takeda / Tokyo 2020

Press conference at the Tokyo Mode Gakuen / Tokyo 2020
Press conference at the Tokyo Mode Gakuen / Tokyo 2020

LAURA WALDEN / Sports Features Communications

TAMPA: The Tokyo bid committee launched their new cherry blossom logo for their campaign to host the 2020 summer Olympics.

They are the first to unveil their official logo in a special ceremony Tokyo Mode Gakuen, a specialist design college, in the Shinjuku district of Tokyo.

Symbolically the cherry blossom is Japan’s most famous flower and represents friendship and peace.

Tokyo 2020 President and Japanese Olympic Committee President Tsunekazu Takeda, Tokyo 2020 CEO Masato Mizuno, legendary Paralympian swimmer Mayumi Narita, two-time Olympic champion freestyle wrestler Kaori Icho, and logo designer Ai Shimamine were on hand to introduce the new look.

Takeda said, “I am personally delighted with the new logo. It symbolises the concepts of friendship, peace, eternity, happiness and unity, concepts that we hold most dear.

“The designer has even been able to create the logo in the form of a flower that, in itself, is an internationally recognised symbol of Japan.”

"I look forward to seeing the logo proudly displayed across Tokyo and the whole of Japan as we at Tokyo 2020 strive to bring the Olympic and Paralympic Games to Tokyo in 2020.”

Contest winner

The new logo was selected through a competition that was open to young art and design students and approved by a panel of judges comprising Tokyo 2020 CEO Masato Mizuno, award-winning designer Kashiwa Sato, and leading script writer Kundo Koyama.

Contest winner Ai Shimamine, is currently a fourth year student at the Joshibi University of Art and Design and plans to continue her studies at postgraduate level.

Tokyo is competing against Baku, Doha, Istanbul, Madrid and Rome to host the 2020 summer Games. The final selection will be held in September 2013 at the IOC session in Buenos Aires.


Keywords · Tokyo 2020 · Olympic bidding · Tsunekazu Takeda · Masato Mizuno


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