POSTED: November 27th 2011
Rio 2016 launches new 3D Paralympic logo with fireworks and dance
LAURA WALDEN / Sports Features Communications
TAMPA/RIO: The Rio 2016 Paralympic Games’ logo was launched at the Lagoa Rodrigo de Freitas, the iconic lagoon that will be the host venue for the rowing and para-canoe events.
Approximately 200,000 people were on hand for the event which coincided with the 16th Bradesco Seguros Christmas Tree lighting which is the third biggest event that Rio stages after the Copacabana New Year’s Eve celebration and Carnival.
Dignitaries IPC President Sir Philip Craven, Rio de Janeiro state Governor Sergio Cabral, Rio Mayor Eduardo Paes, Olympic Public Authority (APO) President Marcio Fortes, and Rio 2016 president Carlos Arthur Nuzman were on hand for the unveiling.
Nuzman, said,“This is an emblem that conveys passion and transformation from the perspective of the Paralympic Movement and its values: courage, determination, inspiration and equality.
“An emblem that not only can be seen, but also experienced through the various senses, reaching out to a larger number of people, in the same spirit of inclusion we want for the Games.”
The 3D design was created by Tatil Design de Ideias, the same Brazilian design agency selected by Rio 2016™ to create the Rio 2016 official logo.
Sir Philip Craven, IPC President, said: “For me the emblem represents the heart of an athlete and as our athletes are the heart of the Paralympic Movement it is just perfect in highlighting what we are all about.
“Just like the great city of Rio, each time I look at the emblem I notice something new, no two views of it are the same. We talk a lot in the Paralympic Movement about spirit in motion and this pictures it perfectly.”
The event also featured a sports dance when actor Edson Celulari, the event’s master of ceremonies, announced the performance of dance company Nos da Dança. Then the dance company put on four brief acts depicting Paralympic sport: athletics, wheelchair basketball, sailing and wheelchair fencing.
The Rio 2016 Paralympic Games will be held 7 - 18 September 2016.
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