POSTED: November 24th 2011
NewsUpdate
PyeongChang 2018: Olympic areas opening for the winter sports season
LAURA WALDEN / Sports Features Communications
TAMPA/PYEONGCHANG: The Olympic areas of host city PyeongChang are getting their first dusting of snow officially opening this winter sports season in the area.
Gangwon Province is the region that gets the most annual snowfall in South Korea.
With the thermometer already reaching -10 C at times, Yongpyong started its season last weekend and there is now snow in the mountain areas ready to greet the seasons’ visitors.
Apart from the region’s world class winter sports facilities that will host the winter Games, the area is also endeavoring to capitalize on tourism in other ways.
Gangwon Governor Moon Soon Choi is also vice-president of the PyeongChang Organizing Committee Olympic Games (POCOG) and spoke to Sports Features.com exclusively in an interview that we will be running in the next days. In regard to the opening and promotion of the 2011 winter sports season he said, “We are trying to create Olympic boom and strengthen marketing before December, the start of full scale winter season in Korea.
“For this purpose, we have prepared ‘K-POP Concerts’ to celebrate the winning of the Olympic Winter Games with K-POP stars who have led the Korean-Wave boom worldwide nowadays, thereby obtaining good result in both tourism and Olympic awareness.
He noted two events:
October 8, Alpensia Ski Jumping Arena
12,000 tourists (Domestic 10,000, Foreign 2,000)
December 2 – 4, Yongpyong Dome
15,000 tourists
Targets Korean-Wave fans from Japan, China and South-East Asia
The peak of the winter sports season is mid – December to the end of February and both skiing and snowboarding are high on the list to attract visitors.
Keywords · PyeongChang 2018 · Yongpyong · Moon Soon Choi · K pop · Alpensia
For more information contact:
Laura Walden ()
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