POSTED: November 22nd 2011

RIOU: Olympic Brand building and communications course well underway with stellar lecturers

The delegates took some time out to enjoy the Olympic scenery / RIOU
The delegates took some time out to enjoy the Olympic scenery / RIOU

Artists rendering of the finalized facility / RIOU
Artists rendering of the finalized facility / RIOU

LAURA WALDEN / Sports Features Communications

TAMPA/SOCHI: The Russian International Olympic University’s (RIOU) is well into the second week of the targeted Brand Building and Communications Programme which starts their international course curriculum.

Two more big names in the world of sport have joined the group of lecturers and they are pole vault legend, IAAF vice-president and IOC member, Sergey Bubka and the head of Sochi 2014, Dmitry Chernyshenko.

Bubka and Chernyshenko are the latest to join the growing list of lecturers that already counts: Patrick Hickey, IOC member and EOC President; Rene Fasel, IOC Executive Board member and President of the IIHF; Igor Stolyarov, Executive Vice President for Marketing and Brand Management at Sochi 2014; David Eades, BBC Broadcaster; and Alan Abrahamson, renown print, internet and TV sports journalist and member of the IOC Press Commission.

Bubka noted, “I am very happy to be speaking at RIOU’s first ever international course, particularly as there is a delegate from the National Olympic Committee of Ukraine. When members of the Olympic family come together like this, it is always a wonderful opportunity for us to learn from each other and grow as a movement. I am pleased to be making a contribution to this exciting new programme.”

Sochi Games’ chief Chernyshenko spoke about the aim of the university, “RIOU is an integral part of Sochi 2014’s mission to create a tangible legacy today and it is a real honour to be personally involved.

Alan Abrahamson emphasized the importance of the niche environment.

"They think big there," he said, "and it was really cool to be part of the first edition of RIOU. Even though they think big, the class was just like you'd want it -- small enough that there was real learning. 

He added, "We got to spend two full days talking about the evolution -- if not revolution -- that's going on the media business, and I got to teach a hands-on, one-on-one clinic about how to use Twitter and Facebook effectively. I mean -- great stuff." 

“The Brand Building and Communications Programme is further demonstration of Russia’s position at the forefront of the global sports industry. Over the next two weeks, these delegates will benefit from the experience of some of the world’s top experts in this area. I believe that this will be a great platform for raising the level of professionalism in sports organizations.”

The course is being attended by 20 delegates from 11 countries representing the National Olympic Committees of Armenia, Jordan, Serbia, South Korea, Ukraine and the USA, as well as Sochi 2014, the Kazan 2013 Universiade, the Hungarian Ice Hockey Federation, the Bosnian Ice Hockey Federation and PROsport magazine.

Professor Lev Belousov, ceo of the RIOU, said, “We are very proud to welcome Mr Bubka and Mr Chernyshenko to our first international course here in Sochi. This programme is all about applied learning experiences, so that no matter what resources are available to them, these delegates will all be able to return to their organisations with a set of versatile core skills at their fingertips.

“Our world-famous guest speakers will inspire our delegates; but just as importantly, they’ll bring invaluable real-world experience and proven steps to success in the international sports movement.”

The RIOU will be offering 10-day short courses to PhD level going into detail on criteria pertinent to the Olympic Games Management umbrella, including media, events, careers, governance and venues.

Keywords · Sochi 2014 · Sergey Bubka · Dmitry Chernyshenko · Patrick Hickey · Rene Fasel · Igor Stolyarov · David Eades · Alan Abrahamson

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Laura Walden ()

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