POSTED: November 22nd 2011
NewsUpdate
London 2012 Fashion: New Games Maker official uniforms unveiled for staff and volunteers
LAURA WALDEN / Sports Features Communications
TAMPA/LONDON: The London Organising Committee of the Olympic and Paralympic Games (LOCOG) launched today the official Games Maker uniforms for the Games next summer designed to depict the heritage and culture of Great Britain.
The Games Maker uniform will be worn by the 70,000 volunteers and 6,000 LOCOG staff together with the 4,500 technical officials who will work together during the Olympics. They are also designed to give the workers a visible presence which also serves as a security measure.
They were fashioned with the historic Grenadier Guards uniform look in mind incorporating the British Sporting heritage as seen at the London 1948 Games, Wimbledon Tennis and Henley Regatta but with an innovative twist.
Paul Deighton, LOCOG ceo, said, “Next summer our workforce and volunteers will be working together to deliver Olympic Games and Paralympic Games which we hope the whole country will be proud of.
“They will be high profile in London and in our venues across the UK at Games time and so it’s important they look the part. What we’ve come up with is a uniform which celebrates the best of Britain’s heritage in a modern and sustainable way.
“Delivering the Games is hard work and so the uniform needs to be functional, however we also want our teams to wear it with pride. We showed it to them this morning and the response was incredibly enthusiastic.’
“Next to the athletes themselves, Technical Officials will be at the heart of the action next summer and we have worked with our partners adidas and Next to create uniforms which are practical and stylish.”
adidas Global VP of Olympic sports, Simon Cartwright, said, “With our long heritage in the Olympics having outfitted athletes and federations since 1928 we wanted to include just as many technologies in the Games Maker uniforms as we do for our athletes.
“This includes a perfect thermo regulation, light materials and the requirement that uniforms are practically adaptable for people with disabilities. Seeing 70,000 Games Makers and staff wearing the result of our teams hard work will be a very proud moment.”
The staff will begin picking up their uniforms as of April next year and the technical officials will get theirs in June.
Keywords · London 2012 · Paul Deighton · LOCOG · Simon Cartwright · adidas
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