POSTED: October 19th 2011
NBCUniversal Media and deltatre team up for high tech London 2012 Olympic website
LAURA WALDEN / Sports Features Communications
TAMPA/TORINO: Games broadcaster and American rights holder NBCUniversal Media has consolidated for the third consecutive Olympic Games to work with deltatre to create the most event oriented website in the world for the London 2012 Games on NBCOlympics.com.
Gary Zenkel, NBCOlympics president, said, “We are thrilled to have renewed our partnership with deltatre. They continue to be the gold standard in digital sports media platform development.”
The American viewing audience will be able to enjoy the most sophisticated web experience of the Olympic Games ever bundled with NBC’s television coverage of the event.
Deltatre chief, Ciaran Quinn, added, “We’ve had the pleasure of working with the NBC Olympics team since before the Beijing Games with the goal of giving their online viewers a terrific Olympic experience.
“Watching sports via digital devices is not about just streaming video – it’s about giving the fans a complete experience bringing together photos, articles, interactive schedules and detailed, interactive results as well as social aspects and a feeling of community. NBCOlympics.com knows what fans want and will deliver them a fantastic service for the coverage of London 2012.”
This will make NBC’s 13th Games to broadcast to America and the network holds the rights through the 2020 Olympics.
Italian based deltatre provides operational, technology and consulting services for digital media, broadcast, results, TV Graphics and sport business processes.
They have provided websites for FIFA.com, UEFA.com, NBCOlympics.com, CTVOlympics.ca, BBC.co.uk/Olympics, Rugbyworldcup.com, IRB.com, Europeantour.com and many others.
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Laura Walden ()
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