POSTED: October 11th 2011
NewsUpdate

SPORTEL: IOC President Rogge will probably have internet TV soon himself

The symposium enjoyed a bit of comic relief when IOC President Rogge confessed he did no use internet TV quite yet but is likely to in the future / SFC image
The symposium enjoyed a bit of comic relief when IOC President Rogge confessed he did no use internet TV quite yet but is likely to in the future / SFC image

LAURA WALDEN in Monaco / Sports Features Communications

MONACO: The SMART TV: Added Value for Sport? Symposium was held today at the SPORTELMonaco meeting in the Grimaldi Forum and the debates ran across a number of points related to internet broadcasting.

IOC President, Dr. Jacques Rogge, gave his thoughts about the influence of internet broadcasting on the Games in an interview with Richard Bunn, president of RBI Network, via a video message that explained the IOC’s point of view.

Rogge said, “I believe that the appeal of internet tv is inevitable and can increase the audience of the Olympic Games. We are convinced that it will enable us to offer better coverage of the Games to increase viewing numbers.”

The next question that Bunn asked was about how this would affect the rights holders.

IOC President answered, “We will always protect the rights holders of course and the rights holders have an obligation. The obligations are that the broadcasters are obliged to transmit a certain number of hours for the summer Games and a certain number of hours for the winter Games.

“So in order to ensure this kind of audience that we need I think that web tv will only help us to cover everyone that we want to reach. But again we will make sure that we will protect the rights holders.”

Bunn mentioned that it was well known that the youth were important to Rogge as demonstrated from the Copenhagen congress. He asked how the IOC could develop a policy that would meet the consumption habits of the young people?

Rogge noted, “We already are on You Tube as you know and we have invested a lot in community sites like Facebook and others and we are having a dialogue with the rights holders to persuade them that a part of what they have as rights as in terms of tv rights would be broadcasted also on these new community sites like You Tube and the other ones.”

Then the interview ended when Bunn asked Dr. Rogge if he owned a smart tv and the answer was “no, not yet” so it appears that even the IOC president will be getting into internet tv in the not too far off future.


Keywords · Smart TV · Jacques Rogge · IOC


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