POSTED: September 26th 2011

Choi: Gangwon is looking to customize the tourism experience for the PyeongChang 2018 Games

The Alpensia resort area will be the focal point of the PyeongChang 2018 winter Games / PyeongChang 2018
The Alpensia resort area will be the focal point of the PyeongChang 2018 winter Games / PyeongChang 2018

Governor Moon-soon Choi / Gangwon Province
Governor Moon-soon Choi / Gangwon Province

LAURA WALDEN / Sports Features Communications

TAMPA/PYEONGCHANG: As officials in PyeongChang are planning the next phase of their preparations for the 2018 winter Games, talked exclusively with Gangwon Governor Moon-Soon Choi about the plans for the next steps.

All the Korean officials have had time after the IOC coordination Commission visit at the end of last month and the IAAF Daegu World Championships to assess some thoughts on structuring their layout of the organizing committee and some of the initial challenges that they are facing.

The organizing committee is expected in the next week or so to be finalized and Governor Choi focuses here on the tourism importance of staging successful Games.

How did the IOC Orientation session go and what were some of the key things you learned?

Moon-Soon Choi: The commission, chaired by Ms. Gunilla Lindberg, is an expert group representing every Olympic field like sports, media, marketing, infrastructure, etc. and their visit here provided a passionate presentation and extremely valuable advices during this IOC Orientation Seminar.

At this point of time that we are facing a lot of work to get started, and it was a good opportunity to learn about important milestones and to develop and strengthen firm cooperative ties with the Coordination Commission members.

The seminar reminded us of the importance of integration in the planning and organization of the Games; to work as one entity through close cooperation among the various stakeholders; and to focus the preparation on creating long-term Olympic legacies.

Also the seminar taught us that it is essential to work together and share know-how energetically with the IOC so that the PyeongChang 2018 Olympic Games can be sustainable as well as succeed to make the athletes, spectators, and Gangwon citizens happy.

What are the next steps in the process to form the Organizing Committee?

Moon-Soon Choi: The IOC orientation meeting gave us a lot of useful advice on the establishment and operation of the OCOG.

Now, Gangwon Province is preparing the formation of the OCOG with the KOC, and the organization will bring together the people who will play practical roles carrying out the Games preparation, as well as personalities that the IOC charter stipulates that must be included. We are planning to launch the OCOG in October.

After the OCOG is formed, a comprehensive master plan will be laid down for the Games’ organization and the OCOG operation.

From a tourism standpoint, what did you find the most useful?

Moon-Soon Choi: The Olympic Games are the greatest global festival giving host cities the biggest opportunity to showcase their tangible and intangible assets (e.g. sports facilities, tourist destinations, culture, civic capability, etc.) to people all around the world, and its impact cannot be reckoned with a price.

In order to take full advantage of this opportunity, customer-oriented tourism plans must be carried forward, providing and including, but not limited to maximum visitor convenience from entry to exit, diverse food and beverage services, colorful city activities and vibrant live sites for spectators all working in tandem with various merchandises and other tested programs.

The state of the art transport infrastructure, accommodations, and service standards are expected to cultivate a substantial growth for both domestic and foreign tourists, thereby making tourism development one of the biggest sustainable legacies of the PyeongChang Games.  

Part I of a two part series.

Eungyeong Choi contributed to this article.

Keywords · Governor Moon-Soon Choi · Gangwon Province · IOC · Gunilla Lindberg

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