POSTED: September 7th 2011

Russian International Olympic University announces new targeted brand building course

The Russian International Olympic University / RIOU image
The Russian International Olympic University / RIOU image

Russian Prime Minister Vladimir Putin and IOC head Dr. Jacques Rogge / RIOU image
Russian Prime Minister Vladimir Putin and IOC head Dr. Jacques Rogge / RIOU image

Sports Features Communications

TAMPA/SOCHI: Russian International Olympic University (RIOU) is calling upon aspiring sports managers from around the world to submit their applications for the first year of the Brand Building and Communications Program course.

Scheduled from the 14th through the 25th of November 2011 in Sochi, Russia, the innovative program will be delivered in tandem with one of the industry’s most elite brand building and communications experts, Jon Tibbs of the agency JTA.

Accompanying Tibbs includes experts and authorities from diverse sectors of the global sports industry. In addition to many other distinguished pioneers in the field, David Eades and Alan Abrahamson will be in attendance. Eades is a distinguished BBC broadcaster: Abrahamson a sports journalist and IOC Press Commission member.

RIOU was established in 2009 under the sponsorship of the Sochi 2014 Organizing Committee, the Russian Federal Government (via the Ministry of Sport, Tourism and Youth Policy), the Russian Olympic Committee (ROC), and the holding company, Interros.

Prime Minister Vladimir Putin is the Chairman of the Board of Trustees of RIOU.

Professor Lev Belousov, ceo of RIOU states, “In the current climate, sports organizations are finding it more and more difficult to win the share of voice they need, to interact effectively with stakeholders and key audiences.

“A coherent brand architecture and sophisticated communications strategy are now more important than ever before.

“Our Brand Building and Communications Program will help organizations from all over the world and in every sphere of sport meet that pressing need.’

 Tibbs is currently collaborating with RIOU to develop and implement the bold, new training.

Tibbs explained,“I am convinced that this Brand Building and Communications Programme will deliver real, tangible value to sports organisations.

"Delegates will benefit from hands-on, highly interactive classroom sessions, lectures, debates and case studies, and the invaluable expertise of some of the world’s top specialists.

“JTA is honoured to be a part of this historic moment in RIOU’s history – it’s first ever international course – and I’m sure this partnership can help us raise the bar for brand building and communications across the sports industry."

Week 1 will focus on two critical aspects of the program: The fine art of brand building and establishing reputable, professional media relations. Week 2 will focus on more practical matters, such as media training, social media, and communication and evaluation strategies.

The Russian Olympic Committee and President Alexander Zhukov, as well as the Sochi 2014 Organizing Committee and CEO Dmitry Chernyshenko, are proud to fully sponsor this program.

RIOU’s mission: To provide the most innovative, leading-edge learning experience and the necessary tools in sports management to the most ambitious sports authorities and managers not only throughout Russia, but around the world---and to further drive the Olympic and Paralympic Movements. RIOU will offer programs that range from short, 10-day courses to those reaching the most-esteemed PhD level. Under the Olympic Games Management umbrella, the curriculum includes: Media, Careers, Governance, Venues, and Events.

15 October 2011 marks the official deadline for all applications.

Keywords · Sochi 2014 · Jon Tibbs · Russian Olympic Committee President Alexander Zhukov · Dmitry Chernyshenko · Lev Belousov

For more information contact:
Laura Walden ()

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