POSTED: July 29th 2011
NewsUpdate
London boroughs to dress up for the 2012 Games
LAURA WALDEN / Sports Features Communications
TAMPA/LONDON, Jul 29: LOCOG chair Seb Coe and Mayor Boris Johnson have reached out to the cities’ boroughs to spread the official colors and branding throughout the high streets, squares, parks and public spaces.
Today the Greater London Authority, GOE and LOCOG have sent London boroughs the official 'Look Book' from which they can now choose a range of London 2012 ‘Look’ materials.
Mayor Boris Johnson said, “When the world arrives next summer I want every corner of London to demonstrate its pride at hosting the world's greatest sporting event. That means decorating not just our iconic landmarks and public spaces with the 2012 look, but ensuring every inch of the capital dazzles its visitors and the millions watching around the world.
“I hope the boroughs will embrace the chance to make their town centres and public spaces stand out during this once in a lifetime opportunity.”
Johnson allocated £50,000 in the spring to each of the boroughs for decorations and many have already submitted proposals for their London 2012 ‘look and feel’ in their areas during the Torch Relay and the Games.
Chairman Coe added, “We have listened to what the boroughs and local authorities have said to us and so we are making the Look Book available as early as possible, giving them the time to plan and confirm budgets ahead of the Games next year. There are options available to suit different budgets – from planting and lighting ideas to the larger more spectacular ways of celebrating London 2012 in their communities.
“We want all local authorities to have the chance to be part of this in whichever way they would like. In just under a year’s time the eyes of the world will be on London and the UK creating a great opportunity for communities to engage and celebrate with London 2012.”
Decorations can range from flags, banners and bunting, and the 2012 Look Book is designed to help boroughs dress their unique public spaces by physically applying the look and feel to its buildings, pathways and streetscapes.
These proposals also include the use of artwork, light projections and planting ideas for flower beds.
Keywords · London 2012 · Boris Johnson · Seb Coe
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