POSTED: June 28th 2011

Annecy 2018 gets support from double Michelin star chef Sato

Japanese chef Shinichi Sato of Passage 53 restaurant / Copyright : DR
Japanese chef Shinichi Sato of Passage 53 restaurant / Copyright : DR

Sumptuous desserts at La Nouvelle Maison de Marc Veyrat / lake images
Sumptuous desserts at La Nouvelle Maison de Marc Veyrat / lake images

LAURA WALDEN / Sports Features Communications

TAMPA/ANNECY, Jun 28: The Annecy 2018 bid is pulling out the stops to strengthen the hospitality and gourmet side of the bid with a new partnership agreement with Passage 53 restaurant and Michelin star master chef Shinichi Sato. Sato has received two stars from Michelin, the first awarding of the second highest rating to a Japanese chef.

France is renowned for world class cuisine and fabulous wines and definitely brings a lot to the table in this regard.

The partnership will foresee that Sato will work with famed French chef, Marc Veyrat, who is avidly backing the culinary side of the French bid to ensure first rate cuisine for various client groups before an during the Games.

Veyrat owns his own restaurant and inn, La Nouvelle Maison de Marc Veyrat, beautifully situated on Lake Annecy and is very passionate about molecular gastronomy and using local plants and herbs for his dishes.

Veyrat said, “I am delighted that my great friend Sato is joining us in this magnificent adventure which is the French bid to host the 2018 Olympic and Paralympic Games. I sincerely hope that the decision on 6th July will go our way and enable us to work together. It will truly provide us with an opportunity to embrace our shared passion for the pleasures of the palate, a pleasure we are keen to develop and share with our guests from all over the world.”

Charles Beigbeder, Annecy 2018 president, also explained the importance of the hospitality factor in the bid, “Gastronomy is one of our bid's fundamental assets and we are particularly delighted to be welcoming Mr. Sato into our great family of supporters. His presence as a member of our team is symbolic of our will to share with the entire world our vision of authentic Games, in the heart of the mountains, with the athletes, resolutely turned towards the future.

“We truly believe that the values which lie behind gourmet cuisine are completely in line with Olympic values, synonymous with pleasure, warmth and friendship for one and all.”

Sato, summed up his support for Annecy 2018, “It was ten years ago that I decided to set up in France. Culinary arts are an integral part of French tradition and customs. In France, the most important ideas are often expressed over a fine meal.

“Cuisine has its place in the educational programme. This country's culinary wealth is boundless. Every region has its own specialities, each one producing and developing its own exclusive dishes. The variety of cheeses, for example, is quite extraordinary.

“I am fortunate to be able to exercise my profession at Passage 53, in Paris. After my initial encounter with Guillaume Guedj, the restaurant's director, I was able to get to know a number of great French chefs. Marc Veyrat is one of these chefs, who was kind enough to let me into a few of the secrets of his favourite dishes and the culinary and natural treasures of his home region, Haute-Savoie.

“It is an honour for me to play a part in this tremendous project proposed by Annecy 2018. I would be extremely proud to be able to serve the thousands of visitors, athletes and officials present at the Olympic and Paralympic Games.”

There is one week to the final vote which will take place July 6th in Durban, South Africa. Annecy is one of three candidate cities together with Munich and third time bidder PyeongChang.

Keywords · Annecy 2018 · Shinichi Sato · Marc Veyrat · Passage 53 · La Nouvelle Maison de Marc Veyrat

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