POSTED: June 24th 2011
NewsUpdate
London 2012 corporate hospitality should get creative, says Gomer
LAURA WALDEN / Sports Features Communications
MUNICH/TAMPA, Jun 24: In spite of the mad scramble for London 2012 Olympic tickets there are a number of ways that small and large businesses can still offer first class corporate hospitality during the Games even when they are on a tight budget.
As the second round of ticket sales gets started today companies are likely to have a hard time landing tickets for popular events like athletics, basketball, football, handball, hockey and volleyball.
PROSKE managing director, Lindsay Gomer, says that companies should think outside the box to get creative on ways that they can host clients and enjoy a great Olympic experience without breaking the bank. As one of the world’s leading corporate hospitality providers, PROSKE works with both clients and sponsors.
Gomer said in a statement: “There are a wide range of corporate packages available at London 2012 and that’s great for larger companies who have significant budgets.
“Any individual who is eligible for the second ballot on June 24 could of course attempt to buy tickets for any of the events and use them as part of a simple package for clients. The Olympic football tournament, for instance, currently has a great number of tickets available and provides a nice option for companies.
“But for those who want to take advantage of the buzz around London 2012 and want to entertain domestic or international clients, there are more creative ways of sampling the atmosphere.
“With the cycling, sailing and marathon events taking place on large courses beyond the restrictions of a stadium or venue, companies can take advantage of the routes to provide first class hospitality at a fraction of the cost.
“There are a number of Routemaster double decker buses for instance that are hired for sports events such as Royal Ascot that provide travel and a great viewpoint for events and lay on catering as well. Or why not simply hire a table at a restaurant with a balcony along the route of one of the events and build your offering round that?
“Where the sailing is concerned, why not charter a yacht and provide a package around that, with savings in tickets giving more room to provide a first class level of entertainment for clients and stakeholders?”
Gomer came onboard with PROSKE this year and has a background with the National Basketball Association (NBA) as senior director of international business development. He was responsible for European sponsor acquisition managing the NBA’s international business teams and helping to establish offices in Istanbul, Madrid, Milan and the organisation’s European base, London.
Keywords · London 2012 · Lindsay Gomer · PROSKE · corporate hospitality
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