POSTED: June 23rd 2011

IOC celebrating Olympic Day with social media youth outreach

Screenshot of the IOC home page where Olympic Day events are tagged all over the world /
Screenshot of the IOC home page where Olympic Day events are tagged all over the world /

The Olympic brand / IOC
The Olympic brand / IOC

LAURA WALDEN / Sports Features Communications

TAMPA/LAUSANNE, Jun 23: This year on the 117th anniversary of the modern Olympic movement the International Olympic Committee (IOC) has used social media platforms to bring people together worldwide to enjoy the day.

June 23rd 1894 marked the beginning of the modern Olympic Games launched by Baron Pierre de Coubertin in Paris and the IOC was constituted as well as the famous five ring logo. In 1896 the first Games were held in Athens and the first winter edition was held at Chamonix in 1924. Olympic Day was first introduced in 1948.

Today the logo is one of the world’s most well-known brands.

IOC president, Dr. Jacques Rogge, said, “Through our digital platforms, the IOC wants to reach out to young people using their own language and channels of communication.

“I am thrilled to see how many people are embracing the spirit of Olympic Day and sharing their sporting moments with us. This is what the IOC has always strived to achieve: to get people active regardless of their age, gender or athletic ability. Thanks to our initiatives in social media, we are reaching out to an even greater number of people around the world and spreading the values of sport.”

Since the beginning of June the IOC homepage on has featured the Olympic Day message with a clear map showing events taking place around the world.

With over 4 million fans on Facebook, over 110,000 people on Twitter, the IOC has engaged people to share their active day with photos, videos and messages. Twitter users can take part in a contest and possibly win a trip to the London 2012 Games. Facebook friends and fans can try to win a trip to Lausanne and tickets to the Olympic Museum.

Users on YouTube can upload sport videos to try to win a trip to the first winter edition of the Youth Olympic Games (YOG) being held in Innsbruck in 2012.

After the highly successful Beijing Games, the IOC is also running a microblog called the IOC Weibo and a Yuoku video channel offering prizes too.

Keywords · IOC · Olympic Day · Jacques Rogge · Pierre de Coubertin · Olympic rings

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Laura Walden ()

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