POSTED: June 8th 2011

Golden triangle London 2012 Olympic torch prototype unveiled

The torch has an inner and outer aluminium alloy skin / LOCOG 2012
The torch has an inner and outer aluminium alloy skin / LOCOG 2012

LOCOG head Sebastian Coe likes the design / LOCOG 2012
LOCOG head Sebastian Coe likes the design / LOCOG 2012

LAURA WALDEN / Sports Features Communications

TAMPA/LONDON, June 8: The golden torch for the London 2012 Games was unveiled today and will be carried by 8,000 torch bearers across Great Britain.

The torch relay, which is sponsored by Coca-Cola, Lloyds TSB and Samsung, will cover 8,000 miles and an average of 110 people will carry it daily.  

Sebastian Coe, LOCOG head, said: “The Torch that carries the Olympic Flame during the Olympic Torch Relay is one of the most recognisable and significant symbols of an Olympic Games. Members of the public right across the UK are busy nominating inspiring people to be Torchbearers and I am thrilled we have a beautifully designed, engineered and crafted Torch for them to carry.

“Integral to the design are the 8,000 circles, a lasting representation of the Torchbearer stories of personal achievement or contribution to their local community that will be showcased with every step of the Relay.” 

The unique prototype was created by designers Edward Barber and Jay Osgerby working in partnership with Basildon based product engineers Tecosim and Coventry based manufacturers The Premier Group.

Barber and Osgerby, said in a statement: “Ever since we were young we have loved the Olympic Games. As designers, this is quite simply the best project going: to design an icon for the Games. We’ve wanted to be involved since July 2005 when we were celebrating winning the bid with the rest of the UK.

“We have worked hard to develop a Torch that celebrates the Relay, and reflects the passion for London and the Olympic Games. We wanted to make the most of pioneering production technologies and to demonstrate the industrial excellence available in the UK – it's a Torch for our time.

“This is our opportunity to represent the UK, in design terms, and we are incredibly proud to be doing so.”

EDF Energy and LOCOG have been criticized for not following through with burning a low-carbon flame due to safety concerns. The Commission for a Sustainable London 2012 is the watchdog organization to provide independent assurance and commentary on sustainability practices for the Games and issued the following statement.  

Shaun McCarthy, commission chair, says: “We respect the need to make sure that any solution must be 100% safe and reliable, but we are disappointed that LOCOG and their partner EDF Energy have failed in their objective to deliver a low-carbon Olympic torch.

“The carbon contribution of this initiative may have been relatively small, but the power of the message across the globe would have been highly significant. The Olympic torch is a universal symbol of the Games, and a low-carbon torch would have been an unequivocal demonstration of London’s commitment to a truly sustainable Games.

The promise of a low-carbon torch was made in 2007 and so the excuse of "we ran out of time" is not acceptable. While we acknowledge that EDF Energy invested considerable effort into the low-carbon torch concept, this is a project with an immovable deadline and therefore commitments must be delivered.”  

The London 2012 torch relay kicks off of at Land’s End on 19 May 2012 and will take the flame all around the country to wind up at the Olympic Stadium on 27 July 2012 for the lighting of the cauldron at the Opening Ceremony, signifying the start of the London 2012 Olympic Games.

Keywords · Lonson 2012 · Sebastian Coe · Coca-Cola · Lloyds TSB · Samsung · Edward Barber · Jay Osgerby · Tecosim · The Premier Group

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