POSTED: June 1st 2011
NewsUpdate

Munich voted the heart of sports for Germany

View high above the Munich Olympic Park / lake images
View high above the Munich Olympic Park / lake images

LAURA WALDEN / Sports Features Communications

TAMPA/MUNICH, June 1: A nationwide poll revealed this week that Munich is the frontrunner as the German sports capital further fueling the enthusiasm for the 2018 winter Games bid. Market research institute Promit confirmed that the Bavarian capital took 38% in the poll with Berlin just behind with 14.7% in the popularity vote.  

Munich’s slogan as the ‘Festival of Friendship’ is based on the millions of passionate fans and the area’s rich sporting legacy and this poll proves that the Bavarian city is truly Germany’s sport center.

Bid ceo Bernhard Schwank was thrilled at the news, “We’re very pleased at this result because it cements one of Munich 2018’s unique strengths: in Bavaria, sport is in our DNA. The FIS Alpine World Ski Championships was an excellent example, with 130,000 spectators celebrating the world’s finest athletes in a warm and friendly atmosphere.

“It was a great experience for the fans, but it also meant it was a huge sporting and commercial success. The athletes all said they felt inspired by the atmosphere, and the event made a €5 million surplus.”

Germany has a widespread sports movement with the German Olympic Sports Confederation counting some 27 million members and over 90,000 sports clubs, making it the world’s largest sports organization.

Katarina Witt, gold medal skater and Munich bid chair said, “That buzzing, full-stadium atmosphere is such an important part of a successful Winter Games. It’s what the athletes have been dreaming of since they were young, and what they deserve after years of preparation.

“It’s what fans travel all over the world to experience.

“And it’s what makes the television spectacle such an irresistible draw for audiences and sponsors. Munich 2018 doesn’t just promise full stadia; we guarantee full stadia, filled with knowledgeable, ardent fans who live and breathe winter sports,” she added.

With only 35 days left to the final vote Munich is fine tuning their official presentation for the IOC session and will be making a last stop at the ANOCA meeting in TOGO just prior to the meetings in Durban, South Africa.

The vote for the 2018 winter Games will take place on July 6th with Munich running against PyeongChang and Annecy for the final decision.


Keywords · Munich 2018 · Olympic Bidding · Katarina Witt · Bernhard Schwank


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