POSTED: April 19th 2011
NewsUpdate

Annecy 2018 picks up steam as six more sponsors come on board

(L to R) Charles Beigbeder  and Jean Pierre Vidal expressed their gratitude for the support of corporate France/ CAPE
(L to R) Charles Beigbeder and Jean Pierre Vidal expressed their gratitude for the support of corporate France/ CAPE

LAURA WALDEN / Sports Features Communications

TAMPA/ANNECY, Apr 19: Annecy's bid to host the 2018 Winter Olympics has secured six new key sponsorships worth more than €m in cash and value in kind.

Air France and luxury group Moet Hennessy Louis Vuitton (LVMH) have joined GDF Suez (the public gas company of France), Havas Sports & Entertainment (communications network), GL Events (a strategic events company based in the French Alps) and Institut Merieux (adviser on public health and welfare) in teaming up to support the bid.

The announcement was made at a press briefing by bid president Charles Beigbeder and vice-president Jean-Pierre Vidal. They also thanked the French public for its continued support and also revealed the name of Durban’s official film director: Nicolas Bary.

Beigbeder said: “This new support from internationally renowned sponsors is a clear indication of the growing strength of this bid.  It also shows the commercial potential of an authentic Games in France using the global sporting platform of the French Alps.

“Our Games will be on a truly human scale bringing the Games home after Chamonix 1924 to a region shaped by Olympism, a territory whose natural assets make it the leading destination in the world for winter sports.”

Vidal added: “As athletes, we have played a major role in the bid from the outset in the interests of putting sport and harmonious development at the top of the list of priorities.”

Beigbeder said: “We want the Annecy Games to be a real instigator of initiatives, showing the way to what the mountains could be in the 21st century, supporting the longer term development of winter sports and mountainous regions around the world. Our aim is to reach out to the young people of this planet and stimulate their interest in the Winter Games."

Annecy is running against PyeongChang and Munich. The IOC votes on July 6 in Durban.



Keywords · Annecy 2018 · Olympic bidding · Air France · Moet · Hennessy · Louis Vuitton


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