POSTED: April 6th 2011

Coe tribute to media role in keeping London 2012 project up to speed

Lord Coe: acknowledged reach of the media / lake images
Lord Coe: acknowledged reach of the media / lake images

CHRISTIAN RADNEDGE at SportAccord / Sports Features Communications

LONDON, Apr 06: Seb Coe has said that the attention of the media has benefited London 2012 as a whole as he proudly announced that the project was almost complete some 478 days before the Olympics begin.

Coe, speaking at the SportAccord Convention in London, said: “The media scrutiny made us a better bid and a better organisation overall”. He said this was achieved through mutual cooperation with the British press, adding: “We worked closely with the media, on both sides we understood that this was a once in a lifetime opportunity.”

The chairman of the London 2012 organisers stressed the importance of mutual respect between LOCOG and the media, highlighting that LOCOG needed the media through which to channel its announcements. He said: “The global impact of the British media is extraordinary, and a key part of getting our messages across. We think of this as a very good relationship.”

Coe also went on to answer criticms that the statistics of those becoming involved in sports did not reflect the legacy ambitions of LOCOG.

National bodies

He said: “We’ve surpassed some of the legacy ambitions halfway through the project. I see the numbers the national bodies are reporting, and I probably look at them in a different way. A school in Middlesbrough which had probably never seen a boat in there before, have now got an almost Olympic standard rowing team.”

However he did admit that they should perhaps be more organised in recording results, saying “These legacies are there, we’re probably not collating the information well enough to tell the real story.”

Coe went on to say that if he had to choose between his gold medal and London hosting the Olympics in 2012, he would easily relinquish his 800m gold medal to see the games in the in which he was city.

He said that he had a similar discussion with fellow former athletes such as Colin Jackson, Denise Lewis and Sir Steve Redgrave, present in Singapore in 2005 the day before the IOC made its decision on who would host in 2012.

“There was bucket of medals in that room, but we all concluded that we would give up anything we’d done in the sport to get the Olympic decision the next day.

“We all like to feel that our presence brought more people in the sport, but we all realised anything we’d done individually paled in comparison to the potential power of having the greatest show on earth in your backyard.”

Keywords · Coe · LOCOG · London 2012 · Olympic Games

For more information contact:
Laura Walden ()

All original materials contained in this section are protected by United States copyright law and may not be reproduced, distributed, transmitted, displayed, published or broadcast without the prior written permission of Sports Features Communications, Inc the owner of that content. It is prohibited to alter or remove any trademark, copyright or other notice from copies of the content.