POSTED: March 28th 2011

Munich 2018 marks 100 days to IOC Winter Games vote in Durban

NIKKI WICKS / Sports Features Communications

LONDON/MUNICH, Mar 28: Munich 2018 has begun the final push before the IOC elects the host city for the 2018 Winter Games with two new additions to help promote its bid.

With 100 days to go before the IOC decision in Durban on July 6, the bid committee has appointed global public relations agency Weber Shandwick, to support its international communications campaign.

New Official Ambassador

Meanwhile, Munich has added Giovanna the polar bear as its newest official ambassador.

Giovanna is a popular attraction at Hellabrunn Zoo and two large banners with the polar bear sporting her Munich 2018 scarf will promote the bid to up to 17,000 visitors to the zoo per day.

Speaking of the final campaign push, managing director of Munich 2018, Jürgen Bühl said:

"The final 100-day countdown has started. Having such a successful IOC Evaluation Commission visit pushed our bid forward. We are entering the home straight and we want to cross the finishing line in first place."

Global public relations agency Weber Shandwick has helped drive a several communications campaigns for Olympic Organising Committees in the past 20 years, including most recently, the successful Sochi 2014 bid.

The IOC elected the Russian city of Sochi in a close race against South Korea's PyeongChang, which is also bidding against Munich for the rights to host the 2018 Winter Games.

To further mark the official countdown, the bid committee has also announced plans to broadcast IOC decision live onto a huge screen on Munich’s historic Marienplatz.

Bernhard Schwank, CEO of Munich 2018, was enthusiastic about the bid’s final push.

“Hellabrunn Zoo is Munich’s most popular attraction for animal lovers of all ages and we are pleased to have them supporting our bid,” he said.

“In this unique environment we can convey our Festival of Friendship vision and inspire an even wider audience with our dream for 2018." 

Keywords · Munich 2018 · Olympic Bidding · Bernhard Schwank ·

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