POSTED: March 15th 2011

London 2012 tickets go on sale with Coe confident Games will prove sell-out

Iconic venue: the Tower of London forms the sales PR backdrop for London Mayor Boris Johnson, Nadia Comaneci, Lord Coe, Carl Lewis and Rebecca Adlington / London 2012
Iconic venue: the Tower of London forms the sales PR backdrop for London Mayor Boris Johnson, Nadia Comaneci, Lord Coe, Carl Lewis and Rebecca Adlington / London 2012

KEIR RADNEDGE / Sports Features Communications

LONDON, Mar 15: Ticket sales to the 2012 Olympics in London were launched to a publ;icity fanfare supported by stars such as Carl Lewis and Nadia Comaneci but there were also two embarrassing snags.

First the countdown clock in Trafalgar Square stopped, less than 24 hours after its start on on Monday to mark the 500th day before next year's Games. Then eager early applicants found the London 2012 website refusing to process orders backed by Visa cards expiring before August.

The two companies concerned – Swatch of Switzerland for the clock and Visa for payments – were quickly working to correct the issues.

Some 6.6m tickets have been made available to the public. All applications will be treated equally so there is no advantage in speed of entry ahead of the April 25 deadline. Payment for tickets will be deducted from successful applicants’ bank cards taken between May 10 and June 10 with confirmation issued by Juine 24. Most applicants will thus know whether they have been lucky before they are told by the organisers.

LOCOG chairman Lord Coe, confident of a tickets sellout, said: “The price points have been put together in a really smart way. I think those prices are affordable. Yes, the big ticket events are always going to be the big ticket events but there are plenty of opportunities to see the big stars at the lower price points."

Sport sessions

Half a billion pounds should be raised through ticket sales for 649 sport sessions across 39 Olympic disciplines. Prices range from £20 to £2,012 and oversubscribed events – such as the opening and closing ceremonies, final of the men’s 100m etc - will be decided by ballot. Several events, including the marathon, will be free.

Some 2.5m  tickets will be available for £20 and under. Others start at between £30 and £50. Children under 17 will be able to “pay-your-age" to see some of the early heats, while the over-60s can watch for £16 at the same events.

Some 75pc (6.6m) of the 8.8m tickets are available to the general public via the application process. Of the remaining 2.2m, half go to the world’s National Olympic Committees with the other half being split between sponsors, the IOC, guests and hospitality partners.

So far 10 councils in London, concerned about negative publicity, have declined opportunities to buy up to 100 tickets. They are Barking and Dagenham, Barnet, Bromley, Camden, Kingston, Croydon, Harrow, Havering, Redbridge and Westminster.

A further two million tickets for the Paralympic Games go on sale on September 9.

Keywords · London 2012 · Coe · tickets · Olympic clock · Visa · LOCOG · IOC · Olympic Games

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