POSTED: January 11th 2011

NewsUpdate

GM and NBC renew partnership through London 2012 Olympics

ALAN LAFLEUR / Sports Features Communications

TAMPA, Jan 11: General Motors (GM) and NBC Sports have inked another media partnership for the London 2012 Summer Olympic Games giving GM the exclusivity to run car adverts.

GM has been partnering with NBC’s USA coverage for every Games since 2000.

GM only spent $41.5 million in ads for the 2010 Vancouver Olympic Games but spent far more for previous Games where according to reports by Kantar Media ad spending topped $100 million. The worldwide economic recession and massive drops in automobile spending in the USA have affected budgets.

However this partnership is not totally exclusive since GM backed out of their partnership with the United States Olympic Committee in 2007. Since then, BMW entered into a sponsorship deal with the USOC and will have advertisements in the London 2012 Olympic coverage.

The announcement of the agreement did not have a dollar amount assigned to it but it can be speculated that it will be in the ballpark of the 2008 levels of spending. The car company that is rebounding strongly from near bankruptcy has ramped up the efforts of advertising over the past few months including a big media deal for Super Bowl coverage on News Corps. Fox Television Network. Thirty second ads for the coverage are going for between $2.8 million and $3 million according to sources in the Wall Street Journal.

Keywords · GM · NBC · London 2012 · advertising · Super Bowl

For more information contact:
Laura Walden ()

All original materials contained in this section are protected by United States copyright law and may not be reproduced, distributed, transmitted, displayed, published or broadcast without the prior written permission of Sports Features Communications, Inc the owner of that content. It is prohibited to alter or remove any trademark, copyright or other notice from copies of the content.