POSTED: January 1st 2011
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Millions flock to Copacabana beach for Rio de Janeiro's 2016 logo launch

New Year's Eve was the perfect party to celebrate the next step in preparations for the Rio Games / Rio 2016 - Wander Roberto
New Year's Eve was the perfect party to celebrate the next step in preparations for the Rio Games / Rio 2016 - Wander Roberto


LAURA WALDEN / Sports Features Communications

TAMPA/RIO DE JANEIRO, Jan 1: Glittering fireworks and a huge beach party on Copacabana Beach set the stage to launch the new look of the Rio 2016 Olympic Games. The logo for the first South American Olympics features an 'eternity trio' design depicting three figures holding hands over the Olympic rings.

IOC president Jacques Rogge said: “I would like to congratulate the Rio team for its choice of design for the Rio 2016 emblem, which I find very innovative and creative. It truly reflects Rio’s and Brazil’s vision for these Games, Brazilians’ passion for sport, and the coming together of different cultures around one project – the Olympic Games.

“Tonight, we saw Rio at its most passionate with millions of people gathered on Copacabana Beach. This is a taste of the atmosphere that I’m sure athletes and spectators can expect in 2016, and a feeling that I’m sure the new symbol will help communicate far and wide. I think that all of Brazil should be proud of their new emblem and I, for one, look forward to seeing it become a key part of Brazil’s and Rio’s Olympic story.”

Carlos Arthur Nuzman, head of the Rio 2016 OCOG, explained the synergy behind the design. He said, “The Rio 2016 Games brand communicates passion and transformation. The passion cariocas and Brazilians, in general, have for sport and celebration. And the transformation the Games are already bringing to Rio and Brazil”

He also underlined that the brand was designed as a sculpture, which also allows it to be displayed in three dimensions (3D).

The design was created by Tátil, a Rio de Janeiro design agency, following a five-month selection process that initially involved 139 agencies.

Also Nawal El Moutawakel, who was in charge of the IOC evaluation commission for the 2016 bids, was attending the launch. She explained: “The choice of an emblem for a host city is a crucial decision because it sets the tone and becomes the ‘face’ of those Games forever. I would therefore like to congratulate Rio 2016 on their selection because I believe that they have been able to perfectly capture their vision, and the emotion of Rio and Brazil, in their new logo.

“I have no doubt that it will become one of the world’s most recognisable brands over the coming few years and that it will help spread Rio’s message of passion and transformation across the planet.”

Rio de Janeiro will be hosting the Games from August 5-21 in 2016 with 28 sports on programme.


Keywords · Rio 2016 · Jacques Rogge · Carlos Nuzman · Nawal El Moutawakel


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