POSTED: March 22nd 2010

London 2012 fans flood in to register after LOCOG launches ticket site

Ahead of schedule: the London Olympic stadium / lake images
Ahead of schedule: the London Olympic stadium / lake images

KEIR RADNEDGE / Sports Features Communications

LONDON: The London 2012 tickets process is under way – even though the 10m tickets will not go on sale until the spring of next year.

LOCOG, the London organising committee, opened up a website for sports fans to register their interest and was reporting 10,000-plus signing up every hour. Merely registering with does not guarantee a ticket but provides an opportunity for access to the ballot.

Competition laws means UK-based fans ‘compete’ for tickets on an equal footing with all other European Union citizens. However, LOCOG chief executive Paul Deighton has insisted that domestic fans are likely to buy up the vast majority of the 7.5m public tickets.

Deighton estimated that 75 per cent of tickets would be available for public purchase with the rest ring-fenced for sponsors and broadcasters (eight per cent), international sports bodies and the ‘Olympic family’ (13pc) and hospitality packages (four per cent).

He added: “We know the British public will want to know they're in for a great chance of getting a ticket. The good news is that they are. There will be millions of affordable tickets available and it’s our expectation that the majority will absolutely stay in the UK."

Increased availability

The original estimate of 9.2m tickets for the Olympics and Paralympics has been increased to 10m because of redesign work on some 2012 venues – particularly temporary structures – and the shortening of some event sessions.”

Deighton promised a tranche of measures to try to beat ticket touts. He said: “We will be working with the authorities on this. Actually, the best way to do that is get the tickets officially into the hands of the people who most want them. If you get them to fans they will keep them because they're going to want to go."

Olympics Minister Tessa Jowell said: “Watching an Olympic event in your home country is a once in a lifetime experience. That's why it's critical that as many tickets as possible end up in the hands of the general public.

"With 10 million tickets going on sale next year people will have even more of a chance to get the ticket that makes their dream come true.”

London Mayor Boris Johnson said that “excitement levels are starting to pick up pace” and encouraged as many Londoners as possible to register for ticket information. The average cost of a ticket is likely to be around £44 which includes free travel within zones one to six of the London transport system.

Keywords · London 2012 · Olympic Games · Deighton · tickets

For more information contact:
Laura Walden ()

All original materials contained in this section are protected by United States copyright law and may not be reproduced, distributed, transmitted, displayed, published or broadcast without the prior written permission of Sports Features Communications, Inc the owner of that content. It is prohibited to alter or remove any trademark, copyright or other notice from copies of the content.