POSTED: February 4th 2010

SPORTELAsia going strong for the first event held in Singapore

Scenes from the market floor of SPORTELAsia 2008 / Image: Sportel
Scenes from the market floor of SPORTELAsia 2008 / Image: Sportel

SPECIAL CORRESPONDENT / Sports Features Communications

MONACO, Feb. 4: SPORTELAsia is ramping up to have a solid crowd with much of the exhibition space already sold out with only several weeks into registration. The event will be held from March 8-10 at the Ritz-Carlton Millenia in Singapore for the first time.

SPORTEL markets are well known in the sports world as the most prestigious gathering in the industry for international sports television and sports content executives.

Singapore is establishing itself as a premier sports city with the upcoming Youth Olympic Games, the Singapore F1 and with the addition of SPORTELAsia 2010.

SPORTEL has been holding the premier sports content market for the past two decades now with a growing success. Some of the most important names in sports programming will be present to name a few Eurosport, Eurovision, Al Jazeera Sport Channel, Globo TV sports, Fox Sports, and some of the international sports federations on the list are FIBA, International Waterski, ITTF, UEFA and ITF. And even some pro American sports will be attending such as NASCAR, NFL, NBA, World Wrestling Entertainment and the PGA Tour.

SPORTEL was started in Monaco in 1990 and is held under the patronage of both HSH Prince Albert II of Monaco and the IOC and through its success the events have branched out to other continents. With alternating editions in Asia, and even Miami for SPORTELAmerica, the market has etched its mark as the most important sports content sales event on the calendar.

The event was idealized by Georges Bertellotti in 1990 and fostered by Luc Niggli, then Secretary General of GAISF and Gilles Noghès, then Director of the Monaco Tourist and Convention Authority. The late Prince Alexandre de Merode also contributed much to the growth of the organization as President for a number of years. David Tomatis came onboard as ceo in 1996 and is still today at the helm.

Liliane and William Vitale and their energetic team have managed the organizational aspects of the event, sales and communications.

Keywords · Sportelasia · Sportel · Singapore · Ritz-Carlton Millenia

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Laura Walden ()

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