POSTED: February 1st 2010
NewsUpdate

London 2012 goes shopping as John Lewis joins the sponsor chain

Lord Coe: another day, another sponsor / Fotosports.com
Lord Coe: another day, another sponsor / Fotosports.com

KEIR RADNEDGE / Sports Features Communications

LONDON, Feb 01: London 2012 organisers have committed themselves to a promise of the Games’ standards being “never knowingly undersold.”

The John Lewis department store chain has become London’s 26th domestic sponsor as a tier three provider and its 26th domestic sponsor in its own particular category.

John Lewis will offer staff the chance to work at LOCOG in the build-up to the Games, help to furnish lounge and reception areas at Games-time venues, and provide warehouse space.

In addition, the John Lewis shop on Oxford Street and the planned shop adjacent to the Olympic Park at Stratford - due to open in 2011 – would be earmarked as key retail outlets for Games-related merchandise. These shops would hand to LOCOG all net profit on London 2012 merchandise sold.

London chairman Lord Seb Coe said: “John Lewis is a great British brand with a reputation for first class customer care and excellence. They bring a wealth of retail experience which will be invaluable to us as our merchandise programme ramps up.”

John Lewis has developed a Partners in Sport community initiative which includes sponsoring seven London 2012 hopefuls as well as funding sports coaches.


Keywords · London 2012 · Olympic Games · Coe · John Lewis


For more information contact:
Laura Walden ()


All original materials contained in this section are protected by United States copyright law and may not be reproduced, distributed, transmitted, displayed, published or broadcast without the prior written permission of Sports Features Communications, Inc the owner of that content. It is prohibited to alter or remove any trademark, copyright or other notice from copies of the content.