POSTED: January 23rd 2010

NewsUpdate

'Olympic' name could be taken up by West Ham after 2012 switch, insists Brady

Karren Brady: looking to a brighter future / Fotosports.com
Karren Brady: looking to a brighter future / Fotosports.com

KEIR RADNEDGE / Sports Features Communications

LONDON, Jan 23: Karren Brady, newly-appointed vice-chairman of West Ham, has reiterated th new owners’ ambition to move to the London 2012 stadium – and she believes the club could even then be renamed 'West Ham Olympic'.

Brady was brought on board by David Sullivan and David Gold, formerly her bosses at Birmingham, after this week’s takeover of the east London club.

She said: “The target I find most bracing is to move the club away from the Boleyn Ground which does no more than serve a purpose, and take it to - where else? - the 2012 Olympic Stadium only a couple of miles away.

"I know all sorts of barriers have been erected against it but it makes sense in so many positive ways that opponents must be blind or a bit crazy."

Capacity crowds

Brady added: "To have the guaranteed future use of a 55,000-capacity stadium by occupants who will regularly fill it must be the ideal answer for those who, rightly, demand a sporting legacy from the 2012 Games.

“Maybe our way is a short-cut to a new West Ham headquarters but to disqualify the stadium's only viable future that I know of is to make a bonfire of the dreams of thousands and thousands of people in our under-privileged area. I love the idea of calling the club West Ham Olympic."


Keywords · London 2012 · Olympic Stadium · West Ham · Brady


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