POSTED: January 9th 2010
NewsUpdate

Channel 4 wins domestic UK rights to screen London 2012 Paralympic action

Tanni Grey-Thompson: delighted with the TV decision / lake images
Tanni Grey-Thompson: delighted with the TV decision / lake images

KEIR RADNEDGE / Sports Features Communications

LONDON, Jan 09: Channel 4 has surprisingly beaten the BBC to win UK broadcast rights to screen the Paralympic Games at London 2012. The advantage it had was in being able to offer far more core screen time than the main domestic channels.

The local organising committee, led by Lord Seb Coe, believes the deal will provide the Paralympic Games and Paralympic sport with the strongest pre-Games broadcast coverage and marketing support it has ever received on UK television.

As an example Channel 4 will be completely rebranded with a Paralympic theme after the London 2012 Olympic Games finish.

A statement added: "Channel 4 will work with the world’s best production companies to build on its reputation for the most innovative sports coverage showcasing Paralympic sport to millions of viewers, fronted by a world-class presenting team."

Coe, Chairman of LOCOG, said: “The eyes of the world will be focused on the Paralympic Games – the world’s second biggest multi-sport event - in London in 2012. We will deliver a spectacular sporting showcase for the world’s greatest Paralympic athletes, and will use the power of Paralympic sport to raise awareness; challenge stereotypes; inspire understanding and communicate the Paralympic values of determination, courage, inspiration and equality.

"Channel 4 shares our vision for the Paralympic Games, has a very strong appeal to young people, and will play a hugely important role in increasing public engagement and involvement in Paralympic sport in this country.

"We are confident that the quality and depth of the broadcast coverage provided by Channel 4 not just for the 12 days of sport in 2012, but in the two and a half years leading up to the Games, will inspire disabled people of all ages to take up sport and be a catalyst for continued change in public attitudes towards disability. The commercial value of this deal has raised the bar financially for the Paralympic movement. ”

The deal with Channel 4 includes multi-platform broadcast rights within the UK, with non-exclusive rights in the Republic of Ireland. Channel 4 will produce and screen two peak time 10 part documentaries in 2011 and 2012, building the stories of the athletes and their journey to the London 2012 Paralympic Games.

It will also include dedicated coverage of the Paralympic Torch Relay and will be supported by the biggest marketing campaign in the broadcaster’s history. Channel 4 will also cover key disability sports and sporting events, in the run up to the Paralympic Games in 2012.

At Games-time, Channel 4 will deliver more than 150 hours of coverage of the Paralympic Games.

Lord Burns, Channel 4’s Chairman Designate, said: “For Channel 4, the London Paralympic Games will be the main event, not a sideshow to the Olympics; the Games will define our year in 2012 and take over Channel 4 for their duration.

"The Paralympics will be one of the most significant sporting events to be staged in Britain for many years and we’re confident the more comprehensive and more cross-platform coverage we are offering can connect the Games with the widest possible cross-section of British viewers."

Former Paralympic gold medallist Tanni Grey-Thompson said: “I am pleased that the Paralympic Games will be shown by a terrestrial broadcaster in the UK in 2012. Channel 4 has some exciting plans for its coverage and marketing support. I look forward to seeing these plans progress in the coming months and years ahead on the road to London 2012 ”


Keywords · 2012 Paralympics · Coe · London 2012 · Olympic Games · Grey-Thompson


For more information contact:
Laura Walden ()


All original materials contained in this section are protected by United States copyright law and may not be reproduced, distributed, transmitted, displayed, published or broadcast without the prior written permission of Sports Features Communications, Inc the owner of that content. It is prohibited to alter or remove any trademark, copyright or other notice from copies of the content.