POSTED: December 1st 2009

New Sochi 2014 logo is first Olympic web address emblem

SPECIAL CORRESPONDENT / Sports Features Communications

SOCHI, Dec. 1: Sochi 2014 has a new logo that makes the message loud and clear the focus will be online for the upcoming winter Games. The identity of the info portal is designed around the web address and will make no mistake about where to go to find Games into.

This marks the first time an Olympic emblem forms a web address. The design was idealized with Interbrand through a development process by surveying people from Russia and several countries around the world, gathering thousands of ideas and insights that have been used as building blocks for Sochi 2014’s new look.

The ever growing focus on digital platforms will be at a new height four years from now as the tagline ‘Gateway to the Future’ foretells. Russia is looking to build understanding between cultures, showcasing a contemporary Russia and celebrating the most innovative and inspirational Olympic Winter Games ever staged.

The IOC approves as president Dr. Jacques Rogge said, “I would like to congratulate Sochi 2014 on the launch of their new brand. Every Olympic Games has an emblem and look that crystallizes the identity of those Games for all time and Sochi is no exception.

“The Sochi 2014 emblem will become one of the most visible and recognised marks for people of all ages from around the world over the next few years, especially as Sochi 2014 has made a conscious effort to link its brand to the digital generation.

“Thanks to the growth of social media, the Sochi brand will no doubt spread like never before through these online channels reaching the youth of the world quickly and in a format that they appreciate.”

Sochi Ceo Dmitry Chernyshenko was very clear on the concept they are looking to get across, “Our emblem challenges people to look beyond what they expect from our country. We believe can become an international symbol of a sporting, social, economic and environmental legacy that lasts for generations.”

Keep it simple and keep it memorable.

The new Sochi 2014 Paralympic Games brand will be launched later this month.

Sochi 2014 will become the first Russian host of an edition of the Olympic winter Games and follows the Moscow 1980 summer Games.

Keywords · Sochi 2014 · Jacques Rogge · Dmitry Chernyshenko

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Laura Walden ()

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