POSTED: November 19th 2009

BMW taking Olympic personnel along for the ride at London 2012

Tier one partner: prized status for BMW
Tier one partner: prized status for BMW

SPECIAL CORRESPONDENT / Sports Features Communications

LONDON: London 2012 has taken the widely-predicted German route in signing up car maker BMW as the 'automotive partner' for its staging of the Olympics and Paralympics in less than three years' time.

Some 4,000 vehicles will be put at the disposal of competitors and officials amid speculation that the company's pursuit of refinements to reduce its cars' CO2 emissions had given it an advantage in the tendering process.

No British car manufacturer of any signficant size now exists so London 2012 was always bound to contract to a foreign corporate though BMW has UK links through its investments in Rolls-Royce and the Mini. The company will also showcase electric vehicles as part of its activation in 2012.

LOCOG chairman Lord Sebastian Coe explained: "An deal is vital,. operationally, for any organising committee and so I’m thrilled BMW is on board. It shares our vision to stage a sustainable Games in 2012 and will be a valued partner.”

During the Games, BMW bicycles will be available for use by athletes in the Athletes Village and by London 2012 staff. BMW motorcycles will also be used in certain Olympic and Paralympic events.  A proportion of the fleet will be wheelchair-accessible and BMW will convert a number of vehicles for use by disabled drivers and passengers.

Keywords · London 2012 · Olympic Games · BMW

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