POSTED: October 30th 2009

Visa keeps its own Olympic flame alight

Jacques Rogge: future perfect / lake images
Jacques Rogge: future perfect / lake images

SPECIAL CORRESPONDENT / Sports Features Communications

LONDON: Visa will remain a key sponsor of the Olympic movement for at least the next 11 years after a signing ceremony in Moscow which maintains the link between the finance group at the IOC.

The new Visa deal includes the 2014 Winter Games in Sochi, the 2016 Summer Games in Rio de Janeiro as well as the 2018 and 2020 Games – wherever they may be staged.

The signing was undertaken by IOC president Jacques Rogge, Visa group president Rupert Keeley and Sochi Games president and ceo Dmitry Chernyshenko. Visa was one of the founding members of the Worldwide TOP Partner programme in 1986.

Rogge said: “This partnership demonstrates a shared commitment to the future of youth and sport, to the future of the Olympic Games and to the strengthening of the Olympic ideals and values we respect."

Joseph Saunders, ceo and president of Visa Inc., explained the corporation’s reason for maintaining the multi-million connection on the basis of the way in the Games “transcend political and geographical boundaries to deliver incomparable international exposure and broad-based audience interest appealing to virtually every demographic.”

Keywords · IOC · Visa · Rogge · sponsor · TOP

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