POSTED: September 24th 2009

Madrid 2016: Let the fiesta begin!

SPECIAL CORRESPONDENT / Sports Features Communications


MADRID: Madrid claims to be a fiesta pure and simple - a cosmopolitan city which believes it offers an exciting cultural mix of old world charm as it meets modern young vitality. A city that doesn’t sleep, Madrid by night is truly one of the most livable cities in the world.  

Home to fabulous art galleries, fine dining, tapas bars, live music and flashy Flamenco dancing are all things that come immediately to mind when you think of an Olympics in Spain.

Names such as Pablo Picasso, El Greco, Velazquez, Goya, Picasso, Miro and Dali, Placido Domingo, Pablo Casals, Pedro Almodóvar, and Penélope Cruz are just a few who come to mind.

“We believe that Madrid is the most amazing city in the world”, says Mercedes Coghen,  ceo for Madrid’s 2016 Olympic and Paralympic Games bid.  “Millions of people visit our city each year and it is the second most popular tourist destination in Europe – there are so many reasons why.  State of the art hotels open every year and a café culture keeps the warm streets of the city buzzing day and night.

"Thousands of bars and clubs, open 24 hours a day, keep the Madrid pulsating as people of all ages fill the city with music, laughter and dance. Madrid allows not only the perfect holiday but a fantastic way to live.

“Madrid is an amazing historic capital, boasting the oldest restaurant in the world and six UNESCO world heritage sites within an hour’s drive of the city.  Over the last three decades art, music, fashion and architecture have turned Madrid into a world leader in contemporary culture.

"The Prado, Thyssen-Bornomisza and Reina Sofia form the Golden Triangle of three of the most famous art museums in the world and film makers such as Pedro Almodovar make Madrid into living art – the shared passion for showing the beauty of the city to the world is one of the reasons that film stars support our bid!

“By culture, we do mean more than art.  Madrid has over 190 nationalities living together side by side, bringing together cultures, languages and traditions from all over Europe, Africa, South America and elsewhere.

"Our ‘melting pot’ of Madrileños has created a diverse, cohesive community of people who welcome anyone who wants to experience our wonderful city.  Our global links and internationalism mean that everyone can feel at home in Madrid.

“Madrid’s passion for people and passion for life is best represented through our passion for sport.  People of all ages and backgrounds are united through a love of sport and nowhere is this clearer than in the support for the Olympic Games.  Madrid and Spain have generated some of the highest levels of public support ever seen in bids for the Games.

"Sporting events held in Madrid are always enlivened by cheering, excited crowds and the streets are often filled with children and teams playing alongside each other.  In a week’s time over one million people will fill the city in a giant street party to show their support for the Games.

“Madrid now has the potential to forge its own culture with Olympic culture.  Values of friendship, healthy living, fair play and fun guide the citizens of our city. The Games will help to cement sport’s place at the heart of city life and show the world how, through sport, a city can truly come together as one, bringing together people from all over the world in peace and happiness.”

Keywords · Madrid 2016 · Mercedes Coghen · olympic bids · IOC

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