POSTED: September 1st 2009

2016 Olympic host bidders await their report card

Four finalists (clockwise from top left): Chicago, Rio de Janeiro, Madrid and Tokyo / lake images
Four finalists (clockwise from top left): Chicago, Rio de Janeiro, Madrid and Tokyo / lake images

LAURA WALDEN / Sports Features Communications

TAMPA/LAUSANNE: Exactly one month out from the vote for the host to the 2016 Olympic Games representatives of all four bid cities - Chicago, Madrid, Rio de Janeiro and Tokyo - are all anxiously awaiting the publication within hours of the IOC evaluation report.
The last time the International Olympic Committee studied the cities in a published report was March 2008 by the 2016 Working Group. This was to compile an assessment so that the executive board could shortlist four of the original seven bidding cities for the final candidacy round. 

At that time bids from Prague (5.3) and Baku (4.3) secured midrange ratings but below the minimum required benchmark grade of six on a scale of zero to 10. The midrange ratings of the other cities in the initial stage were Chicago seven, Tokyo 8.3, Rio de Janeiro 6.4, Doha 6.9 and Madrid 8.1.
In spite of Doha having received a higher technical score, Rio de Janeiro made the cut into the final four instead.

Emotional choice

The voting process for Olympic bid cities is less based on a game of numbers but more on an emotional choice of the host city. On the other hand the vote on the seven sports vying for possible inclusion on the 2016 program was focused on numbers and viewer attraction.
According to Gareth Moore, international sales director at international research and consultancy firm Sport+Markt, the choice of golf and rugby for possible inclusion in 2016 makes financial sense because of their strong commercial impact.
Since the IOC still has to market the 2014-2016 US broadcast rights, and this is the biggest check the IOC rakes in for sponsorship, the choice of the host city will weight heavy on the IOC voters’ minds. With the possibility of adding golf and rugby to the overall mix this tendering of broadcast rights could turn seriously competitive.
Interesting to note online popularity of the websites for the four bid cities as listed in the public ranking Alexa internet community where websites compete for lowest numbers. Tokyo scores best with 153,630 followed by Chicago 318,142, Madrid 398,734 and Rio de Janeiro 1,096,838.
The vote is scheduled to start at around 4pm central European time time on October 2 and the official announcement of the winning city will be made by IOC president Dr. Jacques Rogge at 6:30pm.

Keywords · 2016 Olympic Games · Chicago · Madrid · Tokyo · Rio de Janeiro

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