POSTED: July 8th 2009

USOC to launch Olympic Network 2010

Larry Probst: new directions / USOC
Larry Probst: new directions / USOC

LAURA WALDEN / Sports Features Communications

TAMPA: The long expected United States Olympic Committee television network is about to be introduced by the US Olympic Committee, offering viewers a dedicated channel targeted to Olympic sports.

According to the Associated Press, details will be officially released Wednesday and the network will be partnered with Comcast and shown on its lower tiers. AP suggested the network should begin televising after the Vancouver Winter Olympics next February.

The cutting-edge project has long been in the works with the objective of giving Olympic sports more attention and availability beyond the two-week time frame of the Games.

An Olympic network would also be a perfect platform to step up coverage of smaller sports which had lacked visibility on the US networks but enjoy wide participation at grassroots level.

The Olympic network would creates a significant opportunity to branch out across different multimedia platforms. NBC proved the success of this concept with the high use of the website and streaming during the Beijing Olympic last year.

New strategies

New leadership at the USOC may have accelerated the network’s development.

USOC President Larry Probst is chairman of the Electronic Arts video gaming corporation, the world’s leading developer and publisher of interactive entertainment. Since taking the helm of the USOC last October one of his priorities has been to spearhead marketing strategies for the organization to keep the financing on a steady keel.

In March USOC ceo Jim Scherr resigned and was replaced ad interim by Stephanie Streeter, then a board member with a corporate background as former chairman, president and ceo of Banta Corporation.

Subsequently Probst stated in a conference call that the USOC’s current situation was facing a “new set of opportunities” calling for a “new set of skills.”

The launch of the Olympic Network may well be paving the way for more to come.

Keywords · USOC · Larry Probst · Stephanie Streeter · Comcast

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Laura Walden ()

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