POSTED: June 12th 2009

Dow Jones keeps Olympics financial picture solid

LAURA WALDEN / Sports Features Communications

NEW YORK, Jun. 12: Dow Jones has announced the latest changes to the Dow Jones regular quarterly review of the Dow Jones Summer/Winter Games Index. The Olympic Movement is still going strong despite the world wide economic crunch.

The index measures the performance of all publicly traded companies that make up the official partners, sponsors or suppliers of the Vancouver 2010 Olympic Games.

No components will be deleted and BCE Inc., a Canadian telecommunications company, will be added going into effect June 19th, 2009. This will make the total number on the index 36 and increase the free-flow market capitalization up to US$646.31 billion from $629.27 billion.

The Olympic brand can hold its own even through the recession. The next review is up for September before the final end of the year at December.

Keywords · Dow Jones · IOC · olympics

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