POSTED: April 30th 2009

Rio 2016 talks Paralympics, politics and marketing

A united team / Image: Felipe Varanda  COB
A united team / Image: Felipe Varanda COB

SPECIAL CORRESPONDENT / Sports Features Communications

RIO DE JANEIRO: The second day into the presentations the Rio 2016 team put forth to the IOC evaluation commission six key themes pertinent to the hosting of the Games.

The 13 member group at the Copacabana Palace Hotel heard overviews on the Paralympic Games, the political situation, legal aspects, customs and immigration formalities, and very important, finance and marketing.

Chairman Carlos Arthur Nuzman said, “We have reached this decisive week prepared with high-quality presentations. We will show that Rio de Janeiro and Brazil are politically structured to receive the Olympic Games, and we will present innovative marketing proposals.”

“Our budget is realistic and complete. We were also very careful in planning the Paralympic Games,” he stated.

They confirmed that all the investments required for the Games will create substantial, tangible and significant legacies for the citizens and for Brazil. According to the IOC guidelines, Rio 2016 prepared one budget for the organizing committee and one for other expenses not related to the Games.

Leonardo Gryner, in charge of marketing and communications stated, “We are happy and proud of the results of the first presentations. Speakers and members of the Evaluation Commission seemed to be on the same wavelength, and the question and answer sessions went smoothly.”

Sport and venues

Four key zones will make up the overall Games’ plan - Barra da Tijuca, Copacabana, Deodoro and Maracanã – and it was stressed that all venues would be utilized post Games.

All the areas were explained indepth and two particular areas were elaborated on, the Olympic Training Center (OTC), set to be built in Barra da Tijuca, and the X Park, an extreme sports center in Deodoro destined to attract young people with an interest in sport.

Friday, May 1, the commission is off to tour the actual venue sites.

Keywords · Rio 2016 · olympic bid · Carlos Arthur Nuzman ·

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