POSTED: November 1st 2008

Brazilian F1 supports Rio

Outgoing world champion Kimi Raikonen waves to his fans at Interlagos /
Outgoing world champion Kimi Raikonen waves to his fans at Interlagos /

SPECIAL CORRESPONDENT / Sports Features Communications

SAO PAOLO: The Rio bid for 2016 makes a crossover to the world of Formula One with the Brazilian Grand Prix in Interlagos. The objective is to increase recognition of the Rio 2016 brand both in Brazil and around the world.

Taking advantage of all the fans tuning in to the last race of the season, Brazilian Minister of Sport Orlando Silva Júnior is promoting the Rio 2016 bid not only to the racetrack spectators but also the 380m viewers via television in 140 countries.

He said: “Brazil’s competence in organizing this Grand Prix is recognized, and we want to show the world we can also host the Olympic Games, in the same way we are welcoming lovers of speed during these three days of emotional competition at Interlagos.”

The minister has been accompanied by2016 bid president Carlos Arthur Nuzman and they have been, and are, meeting many local sports and economic leaders to promote the Rio bid.

Nuzman said: “Our presence at the Grand Prix is extremely important since it brings together major political, business and sports personalities, both Brazilian and international, as well as reaching a very large audience due to the popularity of Formula One in Brazil and the world.”

Also attending the event is British Olympics Minister Tessa Jowell. Rio bid leaders will be discussing with her the London 2012 bid strategy and looking for some insight to assist their promotion of the Brazilian bid.

Both mayors of Rio and Sao Paolo, Eduardo Paes, and Gilberto Kassab, are present and the city of Sao Paolo stands behind the Rio 2016 bid.

Rio is bidding for the 2016 Summer Olympic Games against Chicago, Madrid, and Tokyo with the host city election in October 2009 at the 121st IOC session in Copenhagen, Denmark.

Keywords · Rio 2016 · Brazilian Grand Prix · Interlagos · Brazilian Ministry of Sport · Orlando Silva Júnior · Carlos Arthur Nuzman · British Olympics Minister · Tessa Jowell · London 2012 · Eduardo Paes · and Gilberto Kassab · Sao Paolo · Chicago · Madrid · Tokyo · 121st IOC Ses

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