POSTED: October 3rd 2008

Probst to lead USOC forward

Special Correspondent / Sports Features Communications

COLORADO SPRINGS, Colorado: Interactive media expert Larry Probst is the newly-elected chairman of the United States Olympic Committee.

He succeeds Peter Ueberroth by unanimous vote and may be just the point man to develop the USOC's TV channel across multiple platforms following the NBC success of the 2008 Summer Games.

Ueberroth, in concluding his formal term of office, said: "As digital technology and advanced media increasingly shape the manner by which sport is marketed and consumed, we are extremely fortunate to welcome as new chairman someone with the expertise and perspective that Larry brings.

"Working with the board of directors and management team, I am confident Larry's proven business skills and experience will be invaluable as the USOC continues to shore up its revenue streams and expand the impact and reach of the Olympic Movement."

Former Major League Baseball Commissioner Ueberroth was instrumental in successfully restructuring the USOC after his takeover in 2004.

He took power after the organization received orders from Congress to curtail the frequent upper-level management turnovers and to streamline decision-making by reducing the volunteer board from 125 to a compact 11 members.

Jim Scherr, the chief executive officer, said: "As the first chairman under our new governance structure, Peter's leadership and vision has been instrumental in creating momentum and credibility for the Olympic Movement in the United States.

"I look forward to working closely with Larry and the board of directors in building upon the foundation Peter has helped established and driving further success for our organization as we approach Vancouver and London."

Four-year term of office

Probst, a longtime executive at Electronic Arts (EA), the world's leading developer and publisher of interactive entertainment, was elected to a four-year term taking him through London 2012.
He said: "I am honored to have the opportunity to serve an organization and a movement that makes such a significant difference in our world today.

"This is a movement built upon the spirit and dedication of athletes, and the selfless commitment of volunteers. By working closely with my fellow board members, the USOC staff and the greater Olympic family in our country, my goal as chairman is to preserve and strengthen opportunities for all those who wish to participate in this important endeavor."

Only two weeks after becoming a member of the board, the 58-year-old now finds himself at the helm of one of the most powerful national Olympic committees in the world. He will assume his duties as chairman at the US Olympic Assembly meeting in Orlando, Florida, October 8-12.
One of the chairman's priorities is to spearhead marketing strategies for the organization to keep the financing on a steady keel. With his background Probst could bring the right mix of experience to open new funding areas.

Probst joined EA in 1984 and piloted the company through multiple technology transitions and drove strategic investments in new areas such as mobile, online and other emerging markets.

Under his lead as CEO, EA's annual revenue increased from $175m in 1992 to approximately $3bn in 2006 and expanded its international network in more than 75 countries

Keywords · Larry Probst · United States Olympic Committee · Peter Ueberroth · Jim Scherr

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