POSTED: 2012-06-13 07:06:12
FOR IMMEDIATE RELEASE
June 13 - The sports service industry in China took its primary shape in the 1980s; as the core sector of the sports industry, its development plays a crucial role in the sports industry. And the sports service sector is the backbone of the sports industry while also belonging to the service industry.
Being a new area in the sports industry, the development of sports service sector has a direct and positive impact to boost the development of other sectors in the sports industry; the level and degree of the sports service sector development has also become a key indicator showing how mature the sports industry is.
The sports service sector consists of fitness and leisure services, competition performance services, professional sports services, social sports services, public stadia services, sports broker services and sports advertisement services.
In a well developed sports industry, sports services led by competition performances and fitness and leisure services should take a core and leading position; however in China, sporting goods account for 70% of the total sports industry revenue whereas the main sector – the sports service sector takes a relatively low share of the sports industry revenue and has a low social contribution percentage.
In developed countries around the world, sports industry revenue is contributing 1% -1.5% of the total GDP, whereas in China, the sports industry revenue only accounts for 0.1% - 0.3% of the total GDP.
Although its development is lagging behind, it also means huge development potential. In recent years, sports industry in China has developed to certain degrees and formed a basic development structure fitting into the socialist market economy.
Premier Wen Jiabao put forward the concept of “sports industry” in his Government Work Report in 2012 for the first time and stressed that “balanced development should be promoted for the sports cause and sports industry”, which opens an ideal window for the development of sports industry in China.
The development of sports service sector must be supported by sports service trade. To develop sports service trade, allow sports services in China to participate in more international work distribution and share the efficiency income of economic globalization is the main development trend and the means to realize “walk out and bring in” for China sports service trade.
In today’s complex and changing international and domestic economic environment, with the continued progress of China’s sports reform, promulgation of many sports policies and regulations, development and improvement of sports industry and sports market, opportunities brought along by the Olympic Games and Asian Games, focus shift of international service trade to capital, technology and know-how, as well as the importance attached to service trade by the Government, sports service trade in China will take an even more important position and its development is facing new opportunities and challenges.
The first China (Beijing) International Fair for Trade in Services (hereinafter called Beijing Fair) has included the sports service trade sector into one of its 12 service trade sectors, pioneering the development of sports service industry in China; it also provides an excellent opportunity to exhibit the development achievements in China’s sports service industry and promote exchanges and cooperation between international and domestic sports service industries.
The sports service sector of Beijing Fair, which named International Sports Resources Marketing and Service Trade Fair hosted by Beijing Municipal Sports Bureau with the theme of “Opportunity, Brand, Innovation”, comprises of four key areas: high level forums, project promotion, exhibition & trade talks and signing ceremony.
It gathers the best sports service resources around the globe, aiming to build an international sports service trade platform of national level and hub for best global sports service project exchanges.
For more information contact:
Laura Walden ()
Keir Radnedge ()
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