POSTED: 2012-02-10 11:02:10
FOR IMMEDIATE RELEASE
LAURA WALDEN / Sports Features Communications
TAMPA: The Doha 2020 summer Games bid team unveiled the new branding for the campaign and their official information portal. They also launched the new slogan for the bid “Inspiring Change” which reflects the impact of bringing the Olympics to the Middle East for the first time.
The new branding is symbolic of the city’s name in Arabic ‘ad-dawha’ which translated means ‘the big tree’ as depicted in Arabic poetry as a symbol of abundance and nurture.
Bid ceo, Noora al Mannai, said,“Inspiring Change was developed to reflect Qatar’s position at the heart of a region experiencing change, our nation’s economic strength, vision, and generosity of spirit, and the belief that Olympic sport can change lives in a very positive way.
“Doha 2020 wants to align those qualities with the ‘stardust’ and inspiration of the Olympic and Paralympic Games. Together this offers the opportunity to nurture and inspire positive and lasting legacy in Qatar and the wider region through sport, education and culture. Our slogan seeks to capture all of this potential.”
Doha 2020 Vice Chairperson, Sheikha Al Mayassa bint Hamad bin Khalifa Al-Thani, noted on the importance of this next step in the bid process.
She said, “Our logo and slogan reflect the uniqueness of Doha as a city and the legacies that would be achieved if the Games were to come to the Arab world for the first time.
“We want to inspire more people across the region to play sport - in particular girls and women – and to embrace the values of Olympism.
“Doha 2020 is an historic opportunity to grow the Olympic Movement in a new region at a crucial moment in its history. Should Doha succeed, or fail – our legacy for sports development and subsequent benefits are already being planted.”
Next week the bid team will be in Lausanne to consign the official applicant file to the International Olympic Committee (IOC) on Wednesday.
Sheikh Saoud bin Abdulrahman Al-Thani, Qatar Olympic Committee general secretary and Doha 2020 Vice Chairman, added, “Today is a significant milestone for Doha 2020 with the unveiling of our bid logo, slogan and launch of our website. With just a few days to go before we submit Doha’s Applicant File to the IOC our campaign is now moving into the next gear.
“Doha 2020 is about creating a ‘win-win’ for Qatar, the region and the Olympic Movement. It is an invitation to help build a better future and to offer Olympic sports new potential for growth, while empowering a new generation of Arab girls and boys through sport.
“I believe that our logo and slogan help to capture the essence of what Doha 2020 would deliver to the Olympic Family through the development of Olympic sport throughout the region.”
The new website was made live at www.doha2020.qa where they will be posting updates on their information and activities.
Doha is in the 2020 summer Games race against Baku, Istanbul, Madrid, Rome, and Tokyo. The final decision will be voted on September 7, 2013 in Buenos Aires at the IOC session.
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Laura Walden ()
Keir Radnedge ()
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