POSTED: 2012-02-03 05:02:03
FOR IMMEDIATE RELEASE
LAURA WALDEN / Sports Features Communications
TAMPA: International Olympic Committee (IOC) has once again awarded the Japan Consortium the broadcast rights in Japan for two Olympiads including the Sochi 2014 and Rio 2016 Games.
The Associated Press reports that the deal was worth $472 million which is up from the $426 they paid four years ago for Vancouver 2010 and London 2012.
IOC chief, Dr. Jacques Rogge, said, “We are delighted to continue our long-term relationship with the Japan Consortium. Japan is an important Olympic nation with a long Olympic history, and the Japan Consortium has been responsible for providing great coverage of the Olympic Games.
“The Japan Consortium has demonstrated a strong commitment to the Olympic Movement.”
The Japan Consortium includes NHK (the Japan Broadcasting Corporation) and the National Association of Commercial Broadcasters of Japan and will have the ability to work in all media platforms, including free-to-air television, subscription television, internet and mobile.
IOC board member, Richard Carrión, led the negotiations and said, it at a “The Japan Consortium has been an excellent broadcast partner for the Olympic Movement.
“We look forward to continuing this relationship for the Sochi 2014 and Rio 2016 Olympic Games and to making fantastic coverage of the Olympic Games available to sports fans in Japan.”
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