POSTED: Monday February 6th 2012
FOR IMMEDIATE RELEASE

An examination of global sport, culture and commerce as seen through the prism of the Hong Kong Masters CSI 5*

SportsQuest International has launched an on-line campaign to raise funding for the production of documentary television features focusing upon the events surrounding Asia's first 5-star international equestrian competition.

SportsQuest International has launched an on-line campaign, China Welcomes The World: The 2012 Hong Kong Masters, to raise funding for the production of documentary television features focusing upon the events surrounding Asia's first 5-star international equestrian competition.

Hosted by Kickstarter.com, the project will provide production phase funding covering the costs of transportation, lodging, equipment rentals and various professional fees.  Participation levels range from US $1.00 upward, with attractive rewards available to all backers.

Organized by the Belgium based consultancy EEM and supported by the Hong Kong Jockey Club, the Hong Kong Tourism Board and the Hong Kong Equestrian Federation, the 2012 Hong Kong Masters CSI 5* will showcase the world's top 30 elite show jumpers and their horses.  The event is sanctioned by the Fédération Equestre Internationale (FEI) - the governing body of equestrian sport.

The competition will be held March 1 - 3, 2012 at the AsiaWorld-Expo, proximate to the Hong Kong International Airport.  Prize money for the event will be US $1,000,000 (approximately 7.8 million Hong Kong Dollars).

Video features produced during the Hong Kong Masters will be included in two upcoming series: With Equestrian Tact… (for HRTV) and The Business of Horses (for PegasusTV) - and in other television, web and mobile presentations developed by SportsQuest International and its affiliates.

"The current economics of equestrian media in North America mandate very restricted production budgets - thus making high quality original productions difficult to launch, despite a dramatic growth in equestrian sports activity in many regions of the world", says SportsQuest International's Senior Producer, Melvin Cox.

"We believe that this will change significantly as the domestic audience for equestrian sports grows and becomes more diverse, as advertisers embrace the sport's fuller potentials and as new programming and 'horse focused' channels gain a foothold in the U.S. and Canada." 

"The rewards offered to backers of this project have been created in such a way as to facilitate the participation of horse sport enthusiasts in all financial circumstances - from the unemployed to the multi-millionaire.  For as little as one dollar, you can associate your name with this effort!" 

According to statistics compiled by the American Horse Council (AHC), approximately 34% of U.S. horse owners have an annual household income of less than $50,000.  AHC statistics indicate that 46% of horse owners have an income of between $25,000 and $75,000, while 28% have an annual income of over $100,000.

The producers seek opportunities to actively partner with Chinese broadcasters, universities and equestrian groups.

SportsQuest International is a privately held multimedia production company specializing in the development and promotion of sports related programming that presents positive, informationally rich themes.  The company is widely known for its coverage of national and international level equestrian events.  The SportsQuest documentary, The Spirit of Aachen, is currently airing nationally in the United States on HRTV.

Based in New York City, Kickstarter.com is the world's largest funding platform for creative projects.

The deadline for funding of the project "China Welcomes The World: The 2012 Hong Kong Masters" is Tuesday, February 21, 2012 at 11:59 p.m. Pacific Standard Time (GMT -8).

For further information regarding China Welcomes The World: The 2012 Hong Kong Masters, please visit the project's home page: http://tinyurl.com/87fnqaj

Name: Sportsquest Marketing Group
Organization: SportsQuest International
Email:
Phone: 702-475-5562
URL: http://www.SportsQuestInternational.com