ABOUT SPORTS FEATURES COMMUNICATIONS®
SFC News Service
Sports Features Communications® (SFC) is a US-founded media corporation targeted to an international sports audience with special reference to the Olympic Movement and elite sports.
Since the launch in 2002 as the first news gathering service for Olympic sports news, SFC is followed regularly worldwide in over 200 countries. In 2008 SFC began to publish original content about the elite sports movement and world soccer with editor Keir Radnedge, then changed back to the original format in 2011 to focus on the Olympics.
The service was designed specifically to meet the needs of sports officials and media around the globe who must stay on top of the latest information. After many years of working in the high-level sports environment SFC enjoys a proud reputation as a reliable and viable news source.
Currently it features 3,000 breaking headlines 24/7/365 FREE TO VIEW on the Olympics and elite sport.
Contributors
JOHN GOODBODY covered the 2008 Olympics for The Sunday Times, his 11th successive Summer Games and is the author of the audio book A History of the Olympics, read by Barry Davies, the BBC commentator. He was Sports News Correspondent of The Times 1986-2007, for whom he received journalistic awards in all three decades on the paper, including Sports Reporter of The Year in 2001.
NEIL WILSON reported his first Olympic Games in Munich in 1972. He has since covered another nine summer and nine winter Olympics for various newspapers, including The Independent and the Daily Mail with whom he has worked for the last 19 years as Athletics and Olympic correspondent. He was Britain's Sports Journalist of the Year in 1984 and is the author of seven books.
SFCPressPoint
The SFCPressPoint is the only press release distribution service targeted to sports media worldwide working in all platforms print, TV, online, radio, photography, blogs and web based. The system covers over 100 sports and its use is fast, easy and cost effective for businesses large and small.
The SFCPressPoint was launched side by side with the website in 2002 as a simple posting board and, through the years, has promoted more than 55,000 press releases. Releases are listed in Google News and numerous other online news systems. SFC PressPoint reaches out to more than 20,000 news sources.
The new advanced system is complete with enhancements for social media and will be taking the service to new levels to stay on top of the latest technology for the widest possible diffusion.
3-D Info
SFC offers a three-dimensional view to the news as readers receive breaking headlines from more than 20,000 worldwide news sources, SFC original content, and releases and information from the sports organizations directly themselves in SFCPressPoint.
Readers get the whole picture.
LAURA WALDEN has almost two decades of experience in the Olympic Movement, formerly at the European Olympic Committees with SportEurope under current IOC President Dr. Jacques Rogge and IOC Vice-President Mario Pescante. She worked with the Rome 2004 and Turin 2006 Olympic bids and also managed media for Dr. Jacques Rogge during his campaign for the presidency. Also in support of sports education she sits on the Sport Business Advisory Board of the Saint Leo University.
Laura Walden
Director
Tampa, Fl USA
Tel: 1.813.228.0408
lwalden@sportsfeatures.com
Clients that have advertised with SFC include Olympic bids, FIFA World Cup bids, International sports federations and organizations.






